Marketing is very important link in every small and medium enterprises. No matter service industry, manufacture industry, technology industry, proper marketing and its plan will help enterprises to realize optimized profit and increase revenue for enterprises. So we create some of models to apply marketing effectively and conveniently. According to definition of marketing model, Marketing model refers to people in the marketing process to adopt different ways and means, it is actually a variety of ways, one is about the market, another is about customers. Both of two channels for marketing are main categories. Let us analyse below,
Introduction to Marketing Model
Exactly Marketing model is the system, not just a means or a way. At present, marketing model have divide into two mainstream by public recognition, one is market segmentation, the marketing mode has been concluded through the subdivision and extension of the enterprise management system; another is customer integration method, the integrated marketing mode is by establishing the core of customer value and integrating the resources of all links. Meanwhile market segmentation to build marketing system by centering on enterprises, while the integrated marketing is a marketing system centered on customers.
Base on these two model of marketing, surrounding marketing process we have many of ways to realize it. The categories below,
- Experiential marketing
- One to one marketing
- Global localization marketing
- Relationship marketing
- Chain marketing
- Network marketing
Actually according to experience, the good marketing model namely its core is about how to implement. Effectively to implement a good marketing plan and achieve the largest marketing effects is the best marketing model.
Categories of Marketing Model
From a macroscopic point of view, the arrival of experiential economy is due to a highly affluent, civilized and developed society. For those who having just content of their food and clothing or having barely reach of comfortable standard of living, experience is just a luxury. From the microcosmic perspective, the rise of experiential marketing is due to the excellent quality and function of products and services. As a result, the customers have been no awareness about the characteristics and interests, and have pursued a higher level of “characteristics and interests”, that is “experience”.
One to one marketing
At the first, one to one marketing belongs to integrated marketing model. Enterprises should change from focusing on the market share to the “customer share” of individual customers, pay attention to the share of their products in all the products owned by customers, and strive to increase the share of this share.
Global localization marketing
It belongs to market marketing model. Global marketing refers to the adoption of a unified standardized marketing strategy in the globe, and the premise of application is the similarity of the markets of various countries, with the advantages of economies of scale.
The essence of network marketing is a kind of operation of Business Information. Business information as three element that can be decomposed into commodity information, transaction information and feeling information. Nowadays, B2C, B2B, O2O model with online advertisement, email and social platform advertisement all belong to network marketing. For instance, sinosources, the largest B2B trade platform in China, always adopt these advanced methods to spread its platform and service.